Ghyma set out to find a novel idea in 2017, coinciding with the rise of specialty coffee in Saudi Arabia. Our travels brought us to Ethiopia, where the stunning scenery and people—particularly an encounter with a kind girl who said, "Asante,"—inspired the creation of the brand.
Smooth Interior Design Integration:
"Asante's" interior design was a tasteful continuation of our brand approach. The product embodies the lively essence of African culture by incorporating components that align with the brand's values and customer demands.
Making sure the physical space represented the dynamic and culturally rich brand image of "Asante", we succeeded in this by making deliberate design decisions that complemented our brand's mission
The creation of "Asante's" blueprint resulted from our painstaking research and creative process. Our goal was to create an unmatched coffee experience by fusing modern aesthetics with the vivid culture of Africa.
Improving Customer Experience:
A big part of the customer experience is the design. The atmosphere, which combines modern design with African energy, gives patrons a fully comprehensive cultural experience.
