We want to change "Break Time" into "BT," a brand that stands for excellence and alone time. Our goal was to design an area that embodied the idea of taking a rest.
Using a monogram that combines Arabic calligraphy with modern beauty, the design was inspired by a fusion of cultural tradition and modernity, signifying a contemporary interpretation of traditional themes.
Impact Measurement
Positive feedback and higher consumer involvement following BT's rebranding demonstrated the success of our plan.
Impact on brand:
The primary difficulty was ensuring a seamless switch from the previous brand to BT. We gradually rolled out BT's new features to make sure clients had a smooth transition.
Art integration into BT:
BT's branding was heavily influenced by art, which was reflected in everything from the interior design to the logo makeover. This resulted in an experience that was both visually striking and culturally diverse.
New branding release:
We communicated BT's new branding with a multi-channel strategy that included social media and in-store events, making sure the messaging was engaging and consistent on all platforms.
