why double-b?
With a properly seasoned patty, creamy American cheddar, and a soft, buttery Brioche bun, our menu offers the greatest burger in town. The Spanish truffle mayo and truffle sauce inject culinary elegance, while the relish offers a tart twist. A delicious depth is added with caramelized onions, making this burger outstanding and classic at the same time.
Cream & Caramel, a creamy dessert with sweet caramel served with a sophisticated, theatrical touch, is the ideal way to cap off a sumptuous dinner.
INSPIRATION
The "Double B" is a distinctive and diversified brand identity that strikes a balance between nostalgia and modern appeal by drawing influence from a blend of timeless classics, '70s American flair, and modern design.
DOUBLE B DESIGN
The design of "DOUBLE B" contributed to an enhanced customer experience by being simple, classic, and authentic. This design approach made the space inviting and comfortable for a wide range of people, ensuring that it catered to diverse tastes and preferences. The classic and authentic elements created a welcoming atmosphere, contributing to a positive and memorable dining experience for all customers
DOUBLE B STRATEGY "55"
Ghyma redifined B Restaurant's branding inspired by 'Strategy 55' from the movie 'Focus'. We infused the '55' motif into B's identity, creating a subtle yet powerful brand recall. This included a redesigned logo incroporating '55', and thematic decor elements within the restaurant. Our approach extended to marketing materials, reinforcing the motif across various platforms. This strategic, psychological branding technique not only crafted a unique identity for B Restaurant but also demonstrated Ghyma's expertise in blending creative design with marketing psychology, making the brand memrable and distinct in a competitive market.
