Creative Process and Inspiration
'Lost' was inspired by the concept of a labyrinth. Our approach to creating symbols and typography was to depict 'Lost' as a friendly labyrinth in which surprises await at every corner.
Overcoming Design Challenges
The main difficulty was turning a potentially bad moniker into a positive concept. We also concentrated on creating a menu that would change with the seasons to maintain the brand's vibrancy and freshness.
Project Goals and Objectives
The challenge of making 'Lost' as a beacon for people looking for a distinctive coffee experience was one we at Ghyma relished. Our aim was to redefine the notion of being "lost" as an adventure of sensory exploration and delight.
Brand Resonance with Audience
Our 'Lost' branding successfully evoked a homey, evocative atmosphere that changed with time. This strategy avoided the consumer experience from growing boring by keeping it interesting.
Bridging the concepts with reality
Moving from concepts into applicability in real life is a corner-stone for "Effective Branding"
Key Branding Strategies
'Lost's' seasonal cuisine and interior design adjustments were a notable element. Overlooking the coffee bar was a distinctive tree-like structure whose color changed with the seasons to reflect changes in the menu.
